Category Archives: Agency Rants

Why Ban Social Media?

A few moons ago, I was watching CNN-IBN. There was probably an hour-long debate on banning social media. The cause was the disturbance in certain areas in south India which led to exodus of Northeasterners. Social media sites such as … Continue reading

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Virtual Negotiations

When I used to sell content writing as a service, a typical domestic client often used to remark while negotiating, “What do you want to charge so much for? For writing a few words in English? I could have written … Continue reading

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A Sorry Tale

“Sorry, for cutting you short” “Sorry for cancelling the meeting at the last hour” “Sorry, I thought it would work, but it doesn’t” “Sorry, I know I made a promise” Not unfamiliar phrases for most of us, I know. Sorry, … Continue reading

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Line of No Control!

Ethics in advertising? You must be kidding me. Had there been ethics and principles in advertising, then I assume most ad agencies would not be existing today and marketers would have ceased to exist on this planet. Ok, what makes … Continue reading

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Why Social Media is Compulsively Un-social?

I am young. I am free. I am cool. And I am on Facebook. I am also as much of a narcissist as I am voyeuristic. I don’t take shit, and if I take it I give it back manifolds. … Continue reading

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No Year’s Resolutions

One of my recent reads was an article titled ‘The good, the bad and the ugly’ of Indian advertising. Pretty clichéd stuff I guess. But then we all are suckers of masala reading. Anyhow, as the new year is closing … Continue reading

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The Spiritual Marketer

Seth Godin wrote ‘All Marketers are Liars,’ James Collins once said, ‘A magazine is simply a device to induce people to read advertising,’ and our dear old fiction writer HG Wells pronounced, ‘Advertising is legalized lying’. Most intelligent men (and … Continue reading

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Why I hate Digital Marketing?

There should be no reason to hate something that is getting you your share of dough but I still manage to have that weird audacity to scream into my profession’s devilish face and express my dislike for it. Don’t get … Continue reading

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The Curious Case of Perpetual Prospects

My profession has made me more patient! Not very long ago I was a quintessential young man who could lose his temper at almost everything and anything and damage situations beyond repair, until entrepreneurship happened along with a few grey … Continue reading

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