Category Archives: Agency Scribblings

Just a light take on what we agencies feel behind the curtains. We are humans too before we forget!

The Tipping Point by Malcolm Gladwell

Posted on June 13, 2013 by Harsh Vardhan Dutta

It is quite safe to say that Malcolm Gladwell is the godfather of research – both intellectually and analytically. If I may add, he also possesses the charisma and style of a master storyteller. How else could you weave together … Continue reading →

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What Can You do With a Shoe?

Posted on June 4, 2013 by Harsh Vardhan Dutta

If you have been exposed to the legendary Airwalk advertising campaign, conceptualized by Lambesis, you would know what I am talking about. Airwalk (a company that was popularly mentioned in popular book The Tipping Point by Malcolm Gladwell), a company … Continue reading →

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IPL’s (the brand) Road to Perdition

Posted on May 25, 2013 by Harsh Vardhan Dutta

Kochi sacked, SRK banned, Modi fired, Spot-fixing emerges. Barring spot-fixing accusations in IPL6, IPL has remained as a premium brand – Pepsi paid Rs 400 Crores for five years’ rights if that is some indication to brand’s worth. Most brands … Continue reading →

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Homemade Marketing for Small Businesses

Posted on May 16, 2013 by Harsh Vardhan Dutta

When I was about 6 or 7, my mother started a tuition center in a small town called Alwar (She was an English lecturer with focus on teaching in her spare time, and of course make a few bucks) So, … Continue reading →

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The Unbranded Brand

Posted on May 8, 2013 by Harsh Vardhan Dutta

Where I stay in Delhi, a few kilometers away, is a popular fish joint called Paramjeet Machiwala. He does not have a logo, no proper signage, forget about a website, and marketing is not his forte. Despite being a branding … Continue reading →

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Tracking Fastrack

Posted on April 25, 2013 by Harsh Vardhan Dutta

In the annals of Indian advertising, Fastrack is a brand that has done almost everything right, speaking from brand viewpoint. They’ve been clear about their TG, targeted them smartly & creatively (that’s a rare combination) and most importantly got their … Continue reading →

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Aamir, the Godrej-Woman

Posted on April 6, 2013 by Harsh Vardhan Dutta

There’s something that’s become so clichéd about Aamir Khan donning newer hats and avatars (Is there any persona left?). In his career span of 20+ years, Aamir’s proved that he is as versatile as an actor can be, and he … Continue reading →

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I Do, I Apologize

Posted on March 26, 2013 by Harsh Vardhan Dutta

Well, Benetton did it last year when it had political leaders of different countries (with some differences), kissing each other (on the lip). If that was controversial, this should be controversially creative. JWT India, apparently in a rage of inexplicable … Continue reading →

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Pitchers Don’t Preach

Posted on March 19, 2013 by Harsh Vardhan Dutta

Pitchers (those who pitch to prospective clients) wear many hats. They are the ones who go ahead and create accounts, generate leads, and rake the moolah. In my career span of 10 years, I have witnessed pitchers of various kinds, … Continue reading →

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