Category Archives: Band of Brands

How Brands Sing along…and make us dance to their not-always rhythmic tones.

The Unbranded Brand

Posted on May 8, 2013 by Harsh Vardhan Dutta

Where I stay in Delhi, a few kilometers away, is a popular fish joint called Paramjeet Machiwala. He does not have a logo, no proper signage, forget about a website, and marketing is not his forte. Despite being a branding … Continue reading →

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Tracking Fastrack

Posted on April 25, 2013 by Harsh Vardhan Dutta

In the annals of Indian advertising, Fastrack is a brand that has done almost everything right, speaking from brand viewpoint. They’ve been clear about their TG, targeted them smartly & creatively (that’s a rare combination) and most importantly got their … Continue reading →

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Aamir, the Godrej-Woman

Posted on April 6, 2013 by Harsh Vardhan Dutta

There’s something that’s become so clichéd about Aamir Khan donning newer hats and avatars (Is there any persona left?). In his career span of 20+ years, Aamir’s proved that he is as versatile as an actor can be, and he … Continue reading →

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I Do, I Apologize

Posted on March 26, 2013 by Harsh Vardhan Dutta

Well, Benetton did it last year when it had political leaders of different countries (with some differences), kissing each other (on the lip). If that was controversial, this should be controversially creative. JWT India, apparently in a rage of inexplicable … Continue reading →

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In the Face with Pan Bahar Crystal and Lifebuoy

Posted on February 16, 2013 by Harsh Vardhan Dutta

It’s never been done before, at least in my memory that a brand has come out stating quite unabashedly that they are not most expensive in their league. Yes, not the most premium, but the most expensive (in cost)! The … Continue reading →

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Never say no to Marketing

Posted on November 6, 2012 by Harsh Vardhan Dutta

I believe all marketing/advertising veterans with some grey hair would have met a brand owner who would have said this, “My brand doesn’t need marketing.” That’s like a job-seeker saying, “I don’t need a CV.” Mostly brands that do not … Continue reading →

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ebay TVCs: The Rights & Wrongs

Posted on October 30, 2012 by Harsh Vardhan Dutta

The deep-rooted skepticism that comes with online buying is what online retailers and commerce portals have been trying to address for a long time now. And yes, ebay is following the suit. In their latest TVC, ebay, the global online … Continue reading →

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Brad Pitt in Chanel N 5

Posted on October 18, 2012 by Harsh Vardhan Dutta

So, Brad Pitt is being talked about again, and this time not for an off-beat Oscaresque film but a new Chanel N 5 advert which makes Pitt the first man to promote the iconic fragrance founded by Coco Chanel way … Continue reading →

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The Royal and the Stag

Posted on October 6, 2012 by Harsh Vardhan Dutta

Ok, the two Khans are together again after Kal Ho Na Ho in a 60-second advert for Seagram’s Royal Stag. If last year, Royal Stag focused solely on SRK-driven ad (remember the one where he casually jogs, visibly concealing his … Continue reading →

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