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Category Archives: Blast from the Past
Days of 1+1 and beyond
Do you remember the good old 80s and 90s when every brand such as Rin, Surf or Babool used to give us those salivating buying offers where we bought one and got one free, and almost every customer while buying … Continue reading
Encounters of an In-different Kind
It’s a curious job to be a marketer or to be positioned as a marketing consultant/expert. For some you become the ultimate fraud who earn for what they preach, or a demi-god whose final word is a divine proclamation of … Continue reading
The Funny, Cynical Mad Ad World – I
Surf – Sells itself by glorifying Dirt – Daaag Achche hai! Daam Nahi! Liril – All Liril girls love waterfalls. No wonder the sales have fallen. C’mon! how many girls get a waterfall to use liril. Only if they could … Continue reading
Figments from the Past: Reliving the Glory Days of Print Ads
It is true what they say, the actual value of a creative masterpiece is only understood when its glory days are done and over with and it lies in between dreams somewhere. Ravaged by time and the plethora of new … Continue reading
