Category Archives: From Here and There

Trash and nonsensical stuff that makes all the sense in the world

What Can You do With a Shoe?

Posted on June 4, 2013 by Harsh Vardhan Dutta

If you have been exposed to the legendary Airwalk advertising campaign, conceptualized by Lambesis, you would know what I am talking about. Airwalk (a company that was popularly mentioned in popular book The Tipping Point by Malcolm Gladwell), a company … Continue reading →

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IPL’s (the brand) Road to Perdition

Posted on May 25, 2013 by Harsh Vardhan Dutta

Kochi sacked, SRK banned, Modi fired, Spot-fixing emerges. Barring spot-fixing accusations in IPL6, IPL has remained as a premium brand – Pepsi paid Rs 400 Crores for five years’ rights if that is some indication to brand’s worth. Most brands … Continue reading →

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Homemade Marketing for Small Businesses

Posted on May 16, 2013 by Harsh Vardhan Dutta

When I was about 6 or 7, my mother started a tuition center in a small town called Alwar (She was an English lecturer with focus on teaching in her spare time, and of course make a few bucks) So, … Continue reading →

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The Unbranded Brand

Posted on May 8, 2013 by Harsh Vardhan Dutta

Where I stay in Delhi, a few kilometers away, is a popular fish joint called Paramjeet Machiwala. He does not have a logo, no proper signage, forget about a website, and marketing is not his forte. Despite being a branding … Continue reading →

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I Do, I Apologize

Posted on March 26, 2013 by Harsh Vardhan Dutta

Well, Benetton did it last year when it had political leaders of different countries (with some differences), kissing each other (on the lip). If that was controversial, this should be controversially creative. JWT India, apparently in a rage of inexplicable … Continue reading →

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Facebook and 1 Billion Users

Posted on October 12, 2012 by Harsh Vardhan Dutta

Ok, so now Facebook is officially accommodating 1 billion users and it seems that one Mr Mark Zuckerberg was already prepared to welcome the coming of the billionth user with a compelling ad. Wait, its not ad, it’s a video … Continue reading →

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To Sell or Not? The Acquisitions of Agencies in India

Posted on September 19, 2012 by Harsh Vardhan Dutta

Yesterday, I was reading a story on Forbes India website about how Taproot in a span of 2 years of its foundation sold a majority stake of 51 percent to Japanese major Dentsu Communications for about Rs 60 – 70 … Continue reading →

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Why Ban Social Media?

Posted on August 22, 2012 by Harsh Vardhan Dutta

A few moons ago, I was watching CNN-IBN. There was probably an hour-long debate on banning social media. The cause was the disturbance in certain areas in south India which led to exodus of Northeasterners. Social media sites such as … Continue reading →

Posted in Agency Rants, Agency Scribblings, From Here and There, Social Media Buzz, World's Widest Web | 1 Comment

Sales is Sales. Marketing is Marketing.

Posted on August 12, 2012 by Harsh Vardhan Dutta

The salesforce of agencies are perhaps the most interesting workforce for the simple reason that they sell ‘marketing services’. Selling ‘marketing’ is more than just an art in itself. It’s the duality of profile that makes it challenging or exciting … Continue reading →

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Targeting the Middle of the Pyramid

Posted on July 10, 2012 by Harsh Vardhan Dutta

We’ve had too much talk about the bottom of the pyramid. How every company from telecom to FMCG is targeting the lowermost. The top is already cluttered and cut-throat. However, what we have safely and surprisingly ignored is the middle … Continue reading →

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