Category Archives: Marketing

What Can You do With a Shoe?

Posted on June 4, 2013 by Harsh Vardhan Dutta

If you have been exposed to the legendary Airwalk advertising campaign, conceptualized by Lambesis, you would know what I am talking about. Airwalk (a company that was popularly mentioned in popular book The Tipping Point by Malcolm Gladwell), a company … Continue reading →

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IPL’s (the brand) Road to Perdition

Posted on May 25, 2013 by Harsh Vardhan Dutta

Kochi sacked, SRK banned, Modi fired, Spot-fixing emerges. Barring spot-fixing accusations in IPL6, IPL has remained as a premium brand – Pepsi paid Rs 400 Crores for five years’ rights if that is some indication to brand’s worth. Most brands … Continue reading →

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Homemade Marketing for Small Businesses

Posted on May 16, 2013 by Harsh Vardhan Dutta

When I was about 6 or 7, my mother started a tuition center in a small town called Alwar (She was an English lecturer with focus on teaching in her spare time, and of course make a few bucks) So, … Continue reading →

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Tracking Fastrack

Posted on April 25, 2013 by Harsh Vardhan Dutta

In the annals of Indian advertising, Fastrack is a brand that has done almost everything right, speaking from brand viewpoint. They’ve been clear about their TG, targeted them smartly & creatively (that’s a rare combination) and most importantly got their … Continue reading →

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Aamir, the Godrej-Woman

Posted on April 6, 2013 by Harsh Vardhan Dutta

There’s something that’s become so clichéd about Aamir Khan donning newer hats and avatars (Is there any persona left?). In his career span of 20+ years, Aamir’s proved that he is as versatile as an actor can be, and he … Continue reading →

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Brand Face-shift on Facebook

Posted on February 28, 2013 by Harsh Vardhan Dutta

Whenever I see a newsfeed post from Cricinfo on Facebook, it gives me shudders. There’s a reason for that. I have been a cricket devotee all my life. For the past decade or so, since the Internet dawned upon us, … Continue reading →

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In the Face with Pan Bahar Crystal and Lifebuoy

Posted on February 16, 2013 by Harsh Vardhan Dutta

It’s never been done before, at least in my memory that a brand has come out stating quite unabashedly that they are not most expensive in their league. Yes, not the most premium, but the most expensive (in cost)! The … Continue reading →

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The Curse of Sourced Content

Posted on February 8, 2013 by Harsh Vardhan Dutta

What is upsetting about most Facebook brand pages (in Indian social media landscape) is the sheer number of wall content that is either sourced from YouTube, ageing (not vintage) quotations that have faced the brunt of time, or silly proverbs … Continue reading →

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The Age of 1+1

Posted on January 29, 2013 by Harsh Vardhan Dutta

Remember the days when the common question at a kirana store used to be “is pe koi scheme hai kya?” (what’s the scheme/offer on this product?). The good-old 80s and 90s were the decades of 1+1, when getting a detergent … Continue reading →

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The Long and Short of Copy

Posted on January 22, 2013 by Harsh Vardhan Dutta

Print ads stuck on the wall in markets usually catch my eyes, especially the ones that are creatively done; not the typical ‘vazan ghatao’ ones . Two days ago an ad stuck on a wall in Hauz Khas Village made … Continue reading →

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