Category Archives: World’s Widest Web

Gentleman, PSY Style

Posted on April 15, 2013 by Harsh Vardhan Dutta

Now ‘Gentleman’ video is hardly a one that would make gentlemen sit up, or make women applaud the unassuming non-chivalry. For met the video is a shoddy successor to Gangham Style and one that borders on somewhat clichéd and unwanted … Continue reading →

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Clicking Online PR

Posted on March 8, 2013 by Harsh Vardhan Dutta

While I may have attended less than a handful blogger events/meets, I have no speck of doubt that bloggers run the online PR like no one else can. Its disorganized, right, but no brand today can ignore the influence of … Continue reading →

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Brand Face-shift on Facebook

Posted on February 28, 2013 by Harsh Vardhan Dutta

Whenever I see a newsfeed post from Cricinfo on Facebook, it gives me shudders. There’s a reason for that. I have been a cricket devotee all my life. For the past decade or so, since the Internet dawned upon us, … Continue reading →

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The Curse of Sourced Content

Posted on February 8, 2013 by Harsh Vardhan Dutta

What is upsetting about most Facebook brand pages (in Indian social media landscape) is the sheer number of wall content that is either sourced from YouTube, ageing (not vintage) quotations that have faced the brunt of time, or silly proverbs … Continue reading →

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When Parenting Goes Viral

Posted on January 10, 2013 by Harsh Vardhan Dutta

Janell Burley Hofmann was an unknown name till a few days back. Not surprisingly, because she was a cute mother & blogger somewhere in the US who wrote her experiences randomly. What changed her status was the 18-clause code of … Continue reading →

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What 2013 holds for Digital Marketing?

Posted on December 31, 2012 by Harsh Vardhan Dutta

Unfortunately, Nostradamus did not make any predictions for marketers, not that I believe marketing horoscopes can be made and deciphered. 2012, for me, personally was a year when I witnessed more slowdown amongst agencies (either in terms of growth or … Continue reading →

Posted in Marketing, World's Widest Web | 3 Comments

4 Things You Can’t Miss in a Digital Marketing Pitch

Posted on December 25, 2012 by Harsh Vardhan Dutta

It’s happened with me quite a few times, and it still happens. Right after making a pitch, I figure out a few elements that could have been incorporated to make a better impact on the prospective client. I am specifically … Continue reading →

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What India searched on YouTube in 2012

Posted on December 18, 2012 by Harsh Vardhan Dutta

A recent press release by Google India only highlights our obsession with Bollywood and popular music. The most watched video on YouTube (India) in 2012 was Yo Yo Honey Singh’s Brown Rang Te followed by Korean sensation PSY’s Ghangham Style. … Continue reading →

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4 Reasons to have a Company Blog

Posted on November 27, 2012 by Harsh Vardhan Dutta

When corporate blogging started, it was popularly perceived as a company mouthpiece or a bridge between the invisible management and curious employees. However, with time, blogging has evolved in marketing viewpoint and has largely been used in traditionally-effective and/or innovative-effective … Continue reading →

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Audi India: Racing Ahead with Race 2

Posted on November 20, 2012 by Harsh Vardhan Dutta

There is a thing or two that Audi India marketing team is doing wonderfully correct. Let me narrow it down to digital marketing. Audi, the German auto major, and now having overtaken Mercedes in market share in the premium segment … Continue reading →

Posted in Marketing, Social Media Buzz, World's Widest Web | 1 Comment