Seducing the Clients!

If adolescence is all about parents, peers and school then youth is definitely all about falling in love. But in no time it gets old and worn out and all that remains is memory. You keep rewinding and reliving those memories down life’s convoluted lane with photos from your first date, first kiss, first gift; all that served as fuel for the passionate flame of love. Eventually, love takes a back seat and career takes an edge over everything else. For unfortunate few like me career is nothing but creating creativity for commerce. As you grow with that, career ambitions and targets make memories of love even more distant and vague.

You willingly suspend it in the deep pit of your brain only to come out when completely inebriated. What one loves to talk about on the steps of youth is business, creativity, decorum and all that is material; the kind of things which are impersonal yet very personal. One such discussion pervading all is probably the talk of the client. For some if clients are adopted babies for others they are like bosses. Howsoever loved and hated, one thing which cannot be ignored is the fact that clients are as important as probably your dad was in your growing up years. The sad thing though is clients will leave you if they don’t like you unlike parents and you will never be able to leave them. It’s definitely more complex to understand the proposed client’s psychology and the sort of relationship you need to strike with him/ her than it might be to grasp rocket science.

At my best I can recall one analogy which shall best describe the relationship between your client and you. Take your client to be your first love. And just see the difference. One, your job will become the Garden of Eden as you will go to office, seat in your station and talk to your love. Two, no one including your boss will ever object to the special date you are having with your client, sorry first love. Three, the best plus is the fact that if you treat the client like your first love more often than not you will do the tango meaning get the client.

I will always remember the motivational talk I had with my boss which helped bring up this analogy.