I started my entrepreneurial journey with selling an undermined and everybody-can-do-it service named content writing. In a matter of time, half the writing was directed towards search engines, what they liked to call SEO Content Writing (as I type this I am optimizing my blog post for the keyword). As we did more and more content writing for search engines, the SEO techniques folded before us. Soon, we realized that we were not mere SEO Content Writers; we were sales copy writers. In the end, businesses wanted SEO copy to get more traffic, which in turn could more sales for the business. SEO became my fascination, and it turned into professional success not when we started to offer it to businesses, but when we put it to good effect for us. In fact, I owe whatever little or large success we have seen largely to online SEO efforts. Having said that, I’d risk confessing that SEO is a task I hesitate taking up for other companies. There are a number of reasons. Firstly, there’s a lot of hard work. That’s a complain because you seldom get paid what you deserve for it. SEO is pure arithmetic at a strategic level. A more strategic than methodical/creative brain will get you more results. It is an obsessive profession. Secondly, there’s too much number-crunching and almost no way to create a larger billing from a client. Then there are newer cousins in social media and the older result-oriented ones in Google Adwords (that’s my baby now).
Another major problem for SEO companies – though very few will rarely confess – is acquiring talent. It is that side of Internet marketing where the right resource matters the most. Most so-called SEO experts today are children of mindless link-building and on-page optimization. SEO is a science that needs an artist.
Compare SEO with a Social Media Marketing where scalability is easy, outreach is vast and creativity looms large. SEO as a service is dying and very genuine players are left out there. But the fact remains that Google is still popular search engine, and businesses that rank well capture qualified leads.