Have you ever wondered about the season’s highlights? Of course, Rahul Gandhi and Mamata Banerjee for Indian politics and Rohit Sharma for the IPL season two. But the characters who have given a real run for money to all are the so very loveable and cute ‘the ZooZoos’. The new Vodafone ad campaign by O&M in conjunction with Nirvana films has worked out a wonder ad campaign with the world of ZooZoos. The ZooZoo world has become real and the real world has turned almost that of ZooZoos.
What added more popularity to the ZooZoo campaign is the ZooZoo fan community at the social media networking site Face book. The fans are multiplying at a rate more staggering than that of the rat population in India, probably. In fact, the name ZooZoo as we hear it from everyone these days is originally popularized by Facebook. Sorry dear old chubby dog pug it’s time for your exit. The ZooZoo fever has escalated to such heights that at Facebook you can now avail a list of ZooZoo emoticons to send smileys to a friend over a live chat session.
The ZooZoo phenomenon once again reaffirms the power of social media networking as a communication and media tool. Any ad campaign is a short term. Public memory is short-lived and soon they will forget ZooZoo TVCs. However, the Zoo Zoo community at Facebook will live on and will keep sending us updates of the ZooZoo world. So for any brand which wants to retain a public face even during times of advertising hibernation, it should definitely use social media as a responsible medium to create news and retain its image.
Meanwhile, I have something to share about ZooZoos. I have often been thrilled by the peskiness of the name ZooZoo. I have thought of alternative weird names for ZooZoos.
Let’s say, golus, andus, mundoo, fosi and the list goes on. Why don’t you contribute to the cause? Let’s have a hearty laugh about it.