PR Digital

New Media is everywhere. Are you?

Digital Media reaches to the deepest of layers in the society. Digital PR is a obvious activity to attract likes, shares and views in order to take your brand to the public or target audience.

With Digital PR, we at Markigence create positive, relevant and pleasant noise online about your brand on media that is relevant to you – be it news, entertainment, category-specific, B2B or B2C. Yes, we also commit KPIs. Digital Media is measurable, isn’t it.

Digital PR also makes more sense as it helps in getting high DA backlinks to relevant web pages, thereby augmenting your SEO efforts.

Our process involves putting together a Digital PR Strategy, designed and put together by expert PR professionals, and creating a suitable outreach program. It goes beyond vanilla activities. You can be sure that it will reach the target audience in creative ways possible.

Why Digital PR?

For a modern day marketer, this should not even be a question. Influencers and audiences are busy on social media and owned media. They are seen, questioned and even trolled for every opinion. With an introspective and attentive audience in the online media, it only makes sense to be out there and interact with the audience. Of course, a suitable campaign is designed to create the right outreach strategy.

Digital PR Services

When it comes to PR, every campaign is customised towards the client. Your objective is unique and it needs to be relayed in a manner that it gets the right eyeballs at the right time.

Local PR

Digital Media is geographically defined, accurately and precisely. You have the flexibility to create a Digital PR strategy that is serving to audience in a particular region.

Pan-Country PR

If you are looking at distinctive audience beyond the local borders, then a national Digital PR Strategy is custom-made to attract, convert and delight audiences. We handpick suitable media to weave your brand into its fold, both strategically and emotionally.

Investor Relations

It is not only your customer who you want to engage. In the new ecosystem, investor community is also targeted to keep them abreast of your progress. Specific communities and media are targeted to reach out to investors, angels, PE/VC CXOs. We promise your next funding is around the corner.

Branding/Outreach

The adage ‘out of sight, out of mind’ has been held true for ages. In this era of clutter and noise, it is important to be visible pleasantly, and engage with your audience. With Digital PR, you do not just engage but also up your brand equity. Our brand strategists and mentors, along with brand custodians, create a strong branding strategy through Digital PR.

Influencer Marketing

Want a word out? Target millions of relevant audiences? There’s no better way than Influencer Marketing. Also, add a dash of creativity in it, and you have a perfect soup for the marketer’s soul.

Our Approach

1


Brief

Every campaign planning begins with a brief. The first step is to understand the objectives from the client. Our marketing consultants understand the desired results from the marketing team to weave together a perfect campaign.

Campaign Planning

Campaign planning is the most critical piece in Digital PR services. With a mix of creativity and functional planning, we at Markigence create a plan that focuses on delivering KPIs and creating the right kind of noise.

2


3


Campaign Execution

Nothing is good unless executed good. Same goes for Digital PR services. At the execution level, we incorporate brands into stories, media news and publications. As we said, making the right noise at the right places.

Analytics & Insights

Digital PR, as opposed to traditional PR, is measurable. We create real-time reports of he number of impressions, traffic, views, sessions and other important data that help marketers measure their RoI.

4


Digital PR and SEO

Digital PR and SEO go hand in hand. How and why? When you publish premium content on media sites and create mentions and backlinks (we ensure that happens), apart from leading traffic to your website, the links also increase DA of your website and eventually pep up the SERPs.

Need digital marketing services, social media engagement, UI/UX, or digital marketing strategy?

Get in touch, or feel free to write at biz@markigence.com